Having stated all that, our lowest price plans begin at $3500 for local, one location businesses and go upwards to $15,000 or more for more national or challenging assignments.

Most individuals and companies looking to name a company, or brand a product, simply want the basic facts. These typically come in the form of the following questions...

• What items are included?
• What are the steps involved?
• What is timeline?
• And most importantly... what is the price?

So for those who want to get "straight to it" here are the naming services we provide and the fee structure. You may choose to purchase services a la carte or combine them into packages. Final pricing is dependent on a number of variables. For example, one start up business may truly be a one-location, local business with no growth plans. While another start up is a future national franchise company in the making (i.e. PODS, TeamLogicIT).

Other factors are the number of decision makers... (the greater the number, the more time involved and the higher the price). Still another consideration is the need for an exact matching domain name (more difficult) and whether the name can be invented (easier but not always the best solution). For these reasons, you'll see the prices expressed as a range below.

We provide brilliant, intuitive names at all pricing levels. The rates are simply a reflection of worth to the company and time required to complete the job. For an exact quote, please fill out our "Getting Started" form. There is no obligation and the form provides us with a more thorough understanding of your exact needs and naming preferences.

Our goal is to empower you with information so your decisions will be both illuminated... and enlightened!

:: More Pricing Info

What we provide is a preliminary trademark search of the USPTO database. If the name looks clear we can provide (via one of our trademark vendors), an official trademark search on the federal and state levels and a common usage search via the internet. The fee can be included as part of the package price or paid for individually. If there doesn’t appear to be a serious conflict, we can then have our trademark vendor complete the application process or you can have your in-house counsel do it for you. We are not trademark specialists, so we rely on full time, outside expertise to make recommendations in this ever changing arena.

If, after the fact, a problem with the trademark arises, we will work with you, free of charge, to alter or create a new name that will be approved. It happens from time to time just by the sheer volume of applications that the USPTO receives and because some trademark officials are more stringent than others. Fortunately, it doesn’t happen often.