Client Showcase

The Challenge: Evolve a Business Image to Make It Current.

This is a typical problem we find in business. That being, the business outgrows its original purpose. Abacus is a point of sale computer hardware and software that made inroads into the restaurant industry based on hardware sales. As they grew they became more software and in our view, solution oriented. We help them to shift the focus off of hard goods and on to the benefit that they provide Point of Sale solutions. That opened them up to provide all kinds of extra services besides the sale of computer systems. They now do consulting, maintenance, installation, warranty, and a host of other services related to the food service industry.

The logo treatment was changed to underscore the name Abacus. It was a graphic treatment of the name that reinforced the name. Then we went to work on the tag line... Abacus Business Solutions... "You can count on us" The "counting on us" reinforced the Abacus and reinforced their dependability and commitment to service.

The Challenge: Covert a generic company name into a dynamic new brand.

When it comes to descriptive names, Wholesale Landscape Supply was about as literal as they get. Their customers had trouble remembering the name, and when they did, it often led to a category heading in the yellow pages (filled with their competitors!) Not only that, but the company also wanted to attract higher margin retail customers that bought in volume. The generic sounding "wholesale" positioned them as a commodity provider -- with little more than price to offer. The solution?

BIG EARTH!

The name evokes just what the client hoped... the notions of size and volume combined with all things dirt, mulch and stone related. It conveys the feeling of "source" with an environmental touch. In a matter of weeks the new name stuck like mud. Natural tag lines include "Think Big!" and "We've Got You Covered!" So if you're in the market for a brand makeover, just call Tungsten Branding and let us do the all the dirty work!

The Challenge: Create a new real estate brand that communicates a fresh approach to the business.

These great clients came to me with a typical business problem. They had worked for years in an industry that was stuck doing the same things the same way; and they wanted to do things differently. They also wanted their name to convey this difference, to demonstrate a sense of vitality, energy, freshness -- in short, all the qualities they felt were lacking in many of the real estate companies in their market. Their goal was to empower the buyer with all the information he or she needed, providing full disclosure online and full service offline -- all at a discounted fee.

Here's where things get interesting. Based on this information we could have established a value oriented name based on the fact that they were going to be offering these services at a discount. (i.e. "System Three" for charging only a 3% sales commission). But that would have ignored all the energy, vibrancy and enthusiasm they planned to bring to their clients. It would not have communicated the information rich resources they wanted to provide and their full service commitment. So the value proposition, while part of their strategy, would not have captured their full uniqueness.

Naming is a collaborative process. I could try to pretend we have all the ideas, but frequently they come from the greatest resource of all, the client. I took this name as far as blue Window, to demonstrate the transparency of information and the potential icon of a window as part of a home. After further discussion, the client wanted a bit more energy in the name, something not quite as static as a window, and suggested blue Current.. Here's where the ego gets parked and the good of the client steps forward. blue Current was a really cool name. It has associations with water (for waterfront homes), with energy (current as in electricity) and also "current" in the sense of being timely, fashionable and "with it". Since "current" has so many meanings, it would imply something different to different buyers and sellers. They could read their own meaning into it... like the lyrics of a good song. (Double meanings are known as "double-entrendres" or in this case a "triple-entendre").

What was left now was the tag line. This is also known as a "positioning statement" since it puts an added spin or direction on the name. The name blue Current would already be on a real estate sign, so we would know the industry. The name then would communicate a uniqueness and fresh approach to the business. The tag line would further differentiate or "position" the company in relationship to the competition. "Real Estate. Real Easy" captured just what the type of service they wanted to deliver -- one where they handled the complexities of a real estate transaction and simplified the deliverables in a streamlined, seamless manner that kept their clients comfortable, informed and at ease.

blue Current "Real Estate. Real Easy." It's a name with positive energy. If you need the same kind of "charge" then plug into the brilliance of Tungsten.

The Challenge: Name/brand the logistical backbone of AMS -- a 700 million dollar provider of customized wholesaling services to major book retailers.

With over 1600 employees worldwide, AMS ships over 100 million books around the globe each year. It takes quite a bit of technical know how to accomplish that feat, and so they decided to market this service on a broader scale. To do that they needed a name that would reflect the speed, accuracy and agility of their proprietary system.

One of the best ways to convey multiple attributes simultaneously is to find a good metaphor. It turns out that one of the fastest fish in the seas is the blue tuna. The "blue" was a hit, but the tuna wasn't working, so the thinkers at Tungsten but in a brighter bulb and came up with Bluefin... the largest tuna around (and with a much cooler sounding name.) The logo designer incorporated three blue "fins" to give it a sleek, sophisticated look. The new name and graphics now conveyed the size, strength and responsiveness the client wanted. You might say they were completely "hooked." The Production Director added the catchy three word tag line "Efficient by Design" and now Bluefin is moving full speed ahead.

If naming and branding has your head reeling, you might try casting our direction... Tungsten Brilliant Brand Marketing.

The Challenge: Create a brand name for a company that promotes brand names!

Talk about a challenge! Here was a company that specialized in promoting other companies (embroidered shirts, company coffee mugs -- you name it). So their own name had to demonstrate they knew a thing or two about branding. So we went to work in search of that elusive "perfect name".

In essence, branding comes from leaving a "mark" or something memorable in the customer's mind. (Like branding a cow... ouch!) Combine the word "mark" with the dominating implications of "boss" and you have "BossMark", ruler of all things promotional. The client wanted to keep their existing tag line of "Extending Your Success" which seemed to fit fine with the new name. Now BossMark is making its mark in an industry of followers and wanna-bes.

This is another example of the type of name we call "Positive Connotations". It's a great way to borrow on the equity of two existing words, while combining them in a unique fashion. This often makes it possible to own the exact matching domain name (which in this case was just sitting there unregistered). Even though the words by themselves were common, the combination of them was unique.

This method is one of the smartest plays in naming. It allows you to have a reasonable sounding name (vs. a completely meaningless invented one) and still acquire the domain name at no extra charge. Admittedly, this is getting more and more difficult with time, but it can still be done. Other companies that have used paired words with positive connotations are StarBucks, Pier One, Jet Blue, Team Logic, and Gate Six; as well as product names such as Apple's PowerBook.

Unique combinations of positive words often produce brilliant names. So if you're ready to shine, just click here to turn on the power of Tungsten!

The Challenge: Create a strong and compelling corporate name for an investment banking firm located in Chattanooga, Tennessee.

This project resulted from a CPA firm's decision to expand its scope and capabilities to include middle market mergers and acquisitions. The desire was to have an entirely new identity -- one more open in nature and less tethered to its accounting firm heritage. Rather than reinventing and reshaping the existing corporate name (built on the founder's last name), they wisely chose to create something new, fresh and inviting.

Investment bankers often serve in the role of intermediaries, or "bridges" that connect people and capital. Coincidentally, this group had four major partners in a city that had four major bridges. After much exploration and deliberation, the name FourBridges Capital surfaced as the top choice. FourBridges conveys strength, capability, opportunity and access. It reflects the firm's desire to connect key players in the market and match them with the right financial resources. The company logo reinforces this sense of connection, flow, and ease of doing business. Just stating the name invites a deeper discussion into the company's mission and purpose. This type of natural segue is a hallmark of a good brand name.

So if you're looking for a name that connects, then look to the bright minds at Tungsten Branding.

The Challenge: Create a unique and compelling internet name for a web based IT company in Bangalore, India.

When B.G. Mahesh contacted us, looking for a smart new web site name for his internet technology company, he knew it needed to communicate a sense of intelligence and innovation. Bangalore, India is a city famed for its technology corridor, and Mahesh was one of the early pioneers in the India internet space, having created two of the country's top portal sites. So the job went to the bright minds at the Tungsten naming labs.

When naming an internet based company, top priority goes to getting a clean, perfectly matching .com domain name. That often means creating new/invented names. And while anyone can make up a name, it requires some skill to create new names that still convey meaning. In this case we did it by combining the word "Grey" (or "Gray" in American English) which symbolized the "grey matter" in our brains, with the "nium" suffix found in "cranium." Greynium not only conveyed intelligence, innovation and genius, but it also had that scientific elemental sound to it -- the kind that comes with the "ium" ending. Just to be on the safe side, we purchased both the Greynium.com and Greynium.com spellings, so either name would direct customers to the web site. Since then, Greynium has continued to excel and prosper in their industry, acquiring new clients and gaining international recognition for their work.

So if you're looking for intelligent web solutions, check out Greynium.com. If you're looking for brilliant naming solutions, just click the Getting Started link and let the bright minds of Tungsten Branding go to work for you!

The client, which sells delicious Maryland Blue Crabs by the way, really just needed a logo makeover and a positioning statement. So this proves two things...

1. That we do great design work
2. We don't always change the name

I liked Harbour House and so did the client, but their old image looked amateurish and they had no direction in the look and feel of their company. So we went to work to give them the regional/national image they needed. You be the judge. And even if you don't agree, you still gotta try these crabs!!

The Challenge: Create an exciting new brand for a handcrafted, fresh roasted coffee & tea franchise.

This assignment provides an excellent example of combining different naming methods to create something truly original. The client wanted a name that would not only stand out, but also convey a sense of authenticity and genuineness. The coffees and teas were to be organic, artisan teas custom made by specially trained baristas right on site. Capturing the spirit of this new venture was paramount.
The final name? Joe Rico's Coffee & Tea

Here's why this name works...

• It uses a double entendre (Joe = coffee as well as the name of a person)
• It uses a foreign word with meaning (Rico = "rich" in Spanish)
• Combining the two meanings gives you "rich coffee". A thus a story begins to brew...
• It rhymes (Joe Rico)
• It's not just a name, it's also a personality, upon which the company can build a character. (Much like Marco Polo or Indiana Jones).

It's almost like playing Scrabble, when you make a move that spells several words- the points just keep adding up. By giving customers an actual name, a rhyming name, a name that means something to Spanish speakers, and a name that has a double meaning, it anchors that name in various parts of the brain. In other words, the name becomes "sticky" and memorable. Rather than a generic Coffee World, you have the adventurous taste experience known as Joe Rico's.

This name then became the building block of the company. From it sprang the menu design, old world wallpaper, exotic decor from around the globe and even specialty drink names like "Rico Blanco", their white chocolate latte. In future marketing, "Joe" will be announcing new drinks he "discovered" on his latest journeys and adventures. Joe will also likely show up in newsletters and emails. It's a name that will become a brand and ultimately a corporate culture. Cool beans.

So if you're looking for a piping hot name, grab an espresso from Joe Rico's, and fill out our Getting Started form!

The Challenge: To create a strong brand name that instilled confidence.

When an IT staffing company came looking for a hard core name... got one. The name needed to reflect the mission critical nature of IT staffing and the central role that IT personnel play in most companies. The name?

KOREone Staffing

While normally I refrain from misspellings, in this case the hard "K" sound of "Core" naturally lent itself to a "K". Plus the special treatment allowed for more trademark protection and a matching domain name.

Combining "KORE" with an evergreen word such as "One" resulted in a strong name that evoked a sense of competence, dedication and focus. So for mission critical IT staffing contact KOREone.com.

The Challenge: Develop an internet based brand name that conveyed a sense of trust, confidence and connectedness.

When this employee benefit company went looking for a name, they needed one that communicated their role as a trusted advisor -- an intermediary that served both the employee and employer by providing the best possible health and retirement options from a wide range of top vendors. This type of role is often referred to as a "liaison," a word originating from the French that means "communication," "linkage," and "mediation." By simplifying the word to the phonetic spelling Liazon, we were able to create a strong corporate name imbued with a sense of trust, reliability and stewardship.

The new company name has only six letters, the contemporary "z" sound, (along the same lines as Verizon) and the exact matching .com domain name. The tag line "Your Trusted Connection" further underscores the company's unique marketing position -- one of customizing benefits to suit each employee's needs.

So when you need to connect with your customers, turn to a power source you can trust... Tungsten Branding.

The Challenge: Create a brand name that captures the spirit of genuine, in-home care giving... (without sounding whimsical or medical!)

Successful naming often requires walking a thin line. In this case, the client needed a name that communicated professional, in-home care, without sounding too cute, clever or medical.

Why?

Because the services they provided were non-skilled -- such as personal care, hygiene, meal preparation, companionship and light housekeeping. Their goal was to provide the practical, everyday assistance needed by many elderly or disabled individuals in order to remain in their homes -- and to provide these services with the type of genuine warmth that was often lacking in purely clinical home care services.

At the same time, the name needed to convey a high degree of integrity and professionalism. By combining the evocative warmth of "Nurture" with the professional sensibility of "Care", we created a name that achieved that balance. NurtureCare captured their mission of enhancing and empowering the lives of their customers through personable, professional interaction. You might say it was exactly what the doctor ordered.

So when you need a name that really reflects who you are, seek brilliant treatment from professionals who also really care... Tungsten.

The Challenge: Rename and rebrand a budding web design company to highlight its true colors.

When Angela Nielsen of NIC Media called, she had a growing identity crisis. Her company name was based on an acronym -- Nielsen Internet Consulting. It provided little clue as to what she did, (web design) and more importantly, how she did it (beautifully). Was NIC Media an advertising agency? A talent agency? A video production firm? "Media" is one of the most diluted words in the business vocabulary. So rather than improving the description of what she did (that would have lead to a boring, literal name such as Internet Web Design Associates) we opted to evoke a sense of how she did it... in a simple, bold and beautiful way. The result was OneLily.com, a name with singular focus on the company's stunning design capabilities.

The name also re-positioned Angela's firm for more creative assignments. Rather than designing bland, brochure-type web sites, One Lily now attracted clients craving high visual impact. The perceptual shift occurred instantly in terms of positive feedback and open curiosity. The question "Why One Lily?" opened the door to a richer explanation of the company's strengths and benefits. OneLily.com continues to thrive and business is indeed "blooming." All Angela needed was a touch of brilliance from the bright minds at Tungsten. If you're ready for a name that's both bold and beautiful, just click here to get started.

The Challenge: Create a brand name for a whole new category

PODS is now a nationwide brand that began in the mid 90's in Clearwater, Florida. They offer mobile mini storage that can be left behind for later pickup and storage.

When they first approached us, this company had the name Portables, which was often confused with school buildings and portable toilets. They also had a fancy, scripted logo that looked too fluffy and whimsical for their type of business.

Since this was a new category, we saw the opportunity to create a "Kleenex", "Kodak" or "Xerox" . However the name still needed to convey the essense of what they did-moving containers from homes to warehouses. So we created a acronym P.O.D.S. which stood for Portable On Demand Storage. The name sounded "container-ish" without having too many other connotations associated with it. In other words, it was a blank state upon which we could build a brand name without having to deal with pre-existing misconceptions.

The logo also took on a look of boxes or containers. We kept it very simple and straightforward to minimize confusion and aid in visually explaining the service. The results were immediate. What used to take 10 to 15 minutes on the phone to explain, was now readily apparent to consumers. PODS quickly grew from one location in Clearwater to over 50 cities nationwide.

 

The Challenge: Create a compelling, pharmaceutical type name, for a new all-natural health supplement.

When this client came looking for a product brand name for a powerful new antioxidant formulation, I knew we knew we had our work cut out for us. The new name had to convey a sense of the supplement's main purpose, while sounding medical enough to underscore the validity of the product. What resulted was "Proleva", a combination of the "pro" prefix of "prolong" and "protect", joined with the "leva" ending that communicated a sense of relief. Along with the name came the tag line "Protect. Prolong. Proleva.", underscoring the Proleva name through the use of alliteration. This was later dropped in favor of a more direct descriptor phrase... "Cellular Health Formula".

To eliminate any possibility of mispronunciation, the logo design included a line over the "e" to make sure it was pronounced with a long "e", as in the word "relieve". By combining preexisting parts of speech, we were able to create a new word that retained a sense of familiarity, along with some positive, desirable connotations. Some might call this a coined or invented word, but it's really more of a positive hybrid. Much like Viagra contains the flowing "iagra" of Niagra Falls , Proleva contains the sense of prolonging and relieving. So just because a word is "invented", doesn't mean it has to lose all inherent meaning. If done correctly, it can still retain the original equity associated with its individual components. That's why Viagra is inherently a better name than Cialis.

So if you're feeling a bit burnt out and looking for brilliant naming relief, you just might want to try prescription strength Tungsten.

The Challenge: Transform a bricks-and-mortar retail chain from a geographic-based identity to a national sounding brand.

When the owner of KansasSampler.com came to us, he had a good problem. Sales of his sports-based fan merchandise had climbed so steadily, he wanted to expand the concept to other markets -- specifically Texas. The problem? His then company name limited him to a single state and a handful of teams. He needed a name that would score big nationwide, excite his fan base and serve as a call-to-arms. The result?

Rally House!

Combining the notions of a "rallying cry" and "rallying the troops," with the destination based word of "house" (can anyone say Animal House or frat house?) provided just the right vibe for the fun and excitement that the brand exuded. The name proved a big hit as the company continues to gain ground. We, at Tungsten, feel proud to have played a part as we cheer on their successes. So next time you need to hit a home run, just look to the branding firm that knows how to light up the park. Click here to get started.

 

The Challenge: Create a name that will define an entire category.

Here's an interesting case. This client came to me with a new twist on a very old concept. The traditional name for their product was a "yurt". This was a type of nomadic dwelling used in Central Asia, made out of wooden poles and animal skins. In its 21st century reincarnation, this new yurt was portable, panelized, modular, easy-to-build, comfortable and environmentally-friendly. It had all the makings of redefining the category.

Whenever this type of opportunity appears, (and it's not often), it's best to create a new brand name that can define the product while creating a new category. (i.e. RollerBlades, Frisbees) They had been using the name YurtBoy, which played off the existing generic word. This simply gave the appearance that they had modified an old product rather than innovated a new one. That would be the equivalent of Rollerblades being named StraightLine Roller Skates. So rather than defining a product within an old paradigm, it's often better to create a new one.

So we looked for an intuitive name that consumers would easily adopt and utilize whenever they described a yurt-like product. We hit upon the name RoundAbout. It seemed to fit the modern look yet the comforting feel of the tepee-like structure. There was a surrounding sense about the product, a presence of peace and quietude that invited contemplation and relaxation. RoundAbout seemed to capture that feel. Bottom line? The company is now in the planning stages of delivering the products nationwide.

So if you're looking for a great new name, surround yourself... with brilliance!

 

The Challenge: To create an online mega jewelry brand that combined the resources of seven diamond dealers.

This project had some stiff competition already on the internet. The goal was to create a name that would be memorable and yet convey the size and volume of this new joint effort. Creating a completely evocative name would have meant spending more ad dollars to brand it. Creating too descriptive a name would have left it too ordinary (i.e. Diamonds Unlimited) The final result was a name that blended both the evocative feeling of endless abundance associated with the ocean; and the descriptive noun that identified the actual product (as well as one that registered better with search engines).

The tag line also played off the name by speaking to the mysterious and eternal qualities of both diamonds and the sea. "Eternal. Timeless. Forever." Sea of Diamonds is one of those rare names that intuitively explains itself and its positioning, yet with a sense of style and flare. The future ad copy and overall marketing platform is wide open to superlatives such as deep, mysterious, endless, infinite, expansive, deep blue, crystal clear, and all the other words, thoughts, ideas and emotions conjured up by the image of the sea.

If you're looking for bright ideas for your new name, turn on the power of Tungsten Branding. If you're looking for endless selection, check out SeaOfDiamonds.com.

 

The Challenge: To take one company with four divisions and create unique but complimentary identities

We usually encourage our clients to consolidate their marketing efforts, but in this case the company's four divisions were better off with unique identities. Paul J. Sierra Construction was comprised of a residential construction company, a commercial construction company, a handicap access construction company, and a disaster restoration company. When bidding for jobs, they were constantly faced with specialists in each field, and the use of just one name made them appear to be "jacks-of-all-trades". In reality they were four unique, specialized divisions with years of expertise in each field. So to make them appear separate but related, we proposed changing the company name to simply SIERRA and then adding the division name underneath. Each division was then given a color scheme associated with their industry.

We assigned the Access division the blue found on most handicap parking signs. We assigned the Commercial construction division "construction yellow". Residential was green and Disaster Reconstruction was, logically, red. Each division could now answer the phone in their own name, with their own logo and own color and yet they all retained the corporate SIERRA identity. This helped immensely since homeowners may fear that a commercial construction company will overcharge them to cover huge overhead. A shopping center may think someone building residential homes doesn't specialize in what they need. So each division was able to compete and differentiate without losing their corporate banner. And in this case, all's well that ends well.

The Challenge: To create a new, national brand name for an all natural mosquito repellent.

This particular client lived locally and had a great bug repellent formulated from all natural ingredients. This mosquito repellent had even outperfomed a product using 100% Deet in an independent test -- a feat that had never been done to date. But alas! He had no name or marketing materials to spread the word about this breakthrough. His original name of Skeeter Scatter ran into trademark problems. So playing off the old southern expression of "Skedaddle!", we created a twist on the word, (thereby creating a proprietary and more protect- able brand name).

The Result? Skedattle™ All-Natural Mosquito Repellent

The name begged a cartoon character, so we commissioned an artist to create Skeeter, the freaked out mosquito that adorns each bottle of Skedattle. Working with a limited budget, we then created a small web site and issued a number of press releases. The rest is quickly becoming history as word of this family friendly mosquito defeater spreads across the internet and off shelves.

Another case of someone with a bright idea, just needing a brilliant name to go with it. And illuminated marketing is what you'll discover at Tungsten Brand Marketing.

 

The Challenge: To update the name and image of a 30 year old building maintenance company.

This project might be what you would call an "extreme name makeover". The former company name was Regency Building Service, a name that conjured up images of a run down hotel in the old part of town, or a musty old abandoned movie theater. The new owner of the business had added all types of new technology, infrastructure and internet reporting capabilities to this established building management and maintenance company, but the name "Regency" kept the image of the company stuck in the 1970's.

The new name "SPRUCE" provided an effective double meaning. The obvious one was that of a spruce tree (an environmentally friendly image). The secondary meaning was the verb "to spruce" meaning "to clean up". Having just one syllable also strengthened the name's appeal and made the company sound more national, corporate and credible.

To further support the name and help position the company against its competition, a tag line was invented. SPRUCE... "The Everclean Company". Everclean brought up the image of "Evergreen", the very essence of a spruce tree. Not only did it sound natural to the ear, but it also positioned the company focused on quality and customer service. In the end, the company cleaned up very well.

 

The Challenge: Create a new IT franchise company for FranServe Corporation that could consolidate the disjointed small business IT industry.

When Franchise Services (owners of Sir Speedy^® and PIP Printing^®) approached us to brand their new IT business, they needed a name that would resonate with both the end users as well as potential franchisees. After examining the different naming strategies, we decided that "Positive Connotations" would work best for this brand. This is a strategy that works well for a number of businesses.

Why?

Combining existing positive industry related words in a unique way enabled us to obtain a trademark and establish a web presence. Both "Team" and "Logic" resonate well with potential clients who want dependable experts to install, repair and maintain their networks and computer systems.

The goal of TeamLogicIT is to become the Blockbuster Video of the small business IT industry... replacing many of the mom and pop computer stores with a nationwide branded IT solution that people will know and trust. For most small business owners, the idea of a turn key IT company that worked as a "team", and used common sense "logic" in their solutions, was an appealing alternative to the ad hoc providers they were accustomed to dealing with.

Since the name was not literal, we opted to go with more of a descriptor phrase than a tag line... hence "Consultation. Maintenance. Repair." Perhaps as the company grows and gains more recognition, they will expand that tag line to something that positions them better against the competition. Since FranServe is also one of the largest franchise companies in the world, they utilized their inhouse graphics department to create the logo identity.

 

The Challenge: Create an entire new company name, logo and tagline while strategically positioning it against the competition.

This was a great opportunity to work with a clean state. This newly formed surgical supply company wanted to communicate an edge competitive image. Their industry was filled with stodgy, sound-a-like company names that did little to differentiate themselves. They saw the chance to make a statement and took full advantage of it. After working through numerous concepts, we came up with TKO, the boxing acryonym for Technical Knock Out. Their new tag line was "Technically Superior". The name definitely conveyed a willingness to compete aggressively for the business. And it gave them a platorm to play from for all future marketing and collateral materials. From "being in your corner" to "going the distance", they now had an entire nomenclature to work with when writing advertising copy.

Once the name was decided, we created a matching web site www.TKOsurgical.com. We introduced the site with a custom Flash intro that really set the stage for their on line presentation. Their challenge to us was to make them look like champions, and we did just that.

 

The Challenge: Create a brand name for a online investing portal that would stack up against the competition.

Internet based branding can be tricky. Ideally, you need a name that is easy to language and spell, conveys the right message, and (most importantly) has the available .com domain name. In this case, the client also needed the name to create a sense of community. Trading Block does just that... combines an industry descriptor word with the very malleable "Block" suffix, a word that can morph to mean a number of things. Block can convey the qualities of being solid, dependable and strong. It can also take on the attributes of a neighborhood block, and capture the sense of camaraderie and community. It can also be used in the pejorative sense to affectionately call the company faithful "Blockheads," (in the same vein as "Parrot Heads," "Dead Heads," and "Ditto Heads, etc.) The brand name was also personified by the little smiling expression on the block itself, inviting potential clients with the warm message "Welcome to the neighborhood!" Trading Block is now the new face of online investing. So if you need a company brand name you can build on, let us construct one to meet your needs. Click our company branding request form now and we will help you from square one!

 

The Challenge: Create an energizing brand name for an IT company that saves energy.

When a Malaysian-based IT company went in search for a naming firm that could shed some light on their problem, they turned to Tungsten. Their previous name, Empower Controls, was not available in the U.S. due to trademark issues, so they needed something new, bright and brilliant. Their innovative products save energy by remotely shutting off electronic devices that consume "stand-by" energy. This accounts for up to 13% of the energy consumption in the average home (i.e. DVD players, cell phone chargers, TVs, iPODS, etc.) This "trickle" of wasted energy adds up to a lot of valuable resources, so we hailed the new company TrickleStar! The name falls into much the same naming nomenclature as Energy Star, a government-backed program that helps businesses and individuals protect the environment through energy efficiency. So the precedent was there to signal energy savings, innovation, bright ideas, and pure brilliance.

If you want to save energy, save money and save the earth, then check out TrickleStar and their entire line of products. If you want energize your naming and branding, then just flip on the power of Tungsten!