Express Naming

For those on a budget, or just looking for fast turnaround, Tungsten Branding offers a bright alternative... Express Naming! This package includes...

• A full hour information gathering teleconference to discuss the branding objectives
• A full day of name concepting and development
• A final list of 12 naming candidates
• The status of the domain name (i.e. secured, available, for sale, etc.)
• A list of 2 to 3 matching tag lines for each naming candidate
• A rationale statement explaining how each name could be used to position the company, product or service
• A half hour phone review to discuss each naming candidate
• Transfer of one domain name from the list over to client (Tungsten retains remaining unused names as intellectual property)

In most cases we will only provide names for which we are able to secure the exact matching, or closely matching, domain name. If we find a name with a matching .com that is for sale at a reasonable price, we may also include that option in the list. With the Express Naming package, the client is responsible for the trademark research and registration. We try for unique and memorable word combinations with available .com domain names. Those two factors alone often increase the likelihood of trademark clearance.

Fees

The fee for our Express Naming package is $3500. Here are some examples from Express Naming projects...

CircleDog - This client came to us in a pinch. They needed a good name for their new CRM software product and they needed it fast. It also had to be interruptive, in order to gain attention in the market, yet easy to say, spell and explain. So what better way to round up customers and create a loyal following than with CircleDog! Rather than being confined by their previous literal name of CRMbrella, their new name allows them to grow, expand and "unleash" their full potential.

Bright Path - What homeowner wouldn't want to be notified when mortgage rates drop so they can reduce their monthly payment -- all at little or no out of pocket expense? This client had a smart, unique lending product that paved the way to future savings. With that in mind, our list of names included Bright Path Mortgage... "Brilliant Mortgage Solutions." The client found their own logo designer and by working with Tungsten, was able to secure BrightPath.com in an domain name auction a couple of months later. (We secured BrightPathMortgage.com originally)

For a custom quote for your company's naming/branding project, just click the big red button below and supply the project details. We'll return your request within 48 hours with a detailed proposal for your review. Simply want to discuss your project?