These naming/branding packages are designed for the various needs of corporations, regional firms, small businesses, internet start ups and entrepreneurs. The information is intended to serve as a guideline for both the process, and the general costs associated with branding a new company, product or service. In each case, by filling out our Getting Started form, we will provide you with a customized quote, tailored to your exact branding needs. If you do not require a new name, or are not sure if you do, we also provide general branding consultation, such as second opinions, name evaluations and overall brand strategies . If you would simply like to speak by phone, call us at 828-877-2699.

	Corporate/International
	Regional/National
	Small Business/Consultants
	Internet Based Businesses
	Product Naming
	Express Naming

This package is designed for medium to large sized firms who need assistance in creating/redefining their brand image, as well as managing the naming process itself. Typically this level of naming involves several key decision makers and requires consensus development amongst top management, marketing and other key stakeholders. The corporate package often requires face-to-face meeting time, but can also be managed via teleconferences and through utilizing our online custom naming suite.

The process involves the following steps...

• Discovery and information gathering (on site or by teleconference)
• Development of "Brand Filters" or base criteria by which the naming candidates will be judged and evaluated
• Creation of a competitive taxonomy chart to identify the existing industry nomenclature (i.e. legacy names, invented, key attribute, etc.)
• Identification of which types of naming strategies are best suited for the project (i.e. coined, evocative, descriptive hybrid, positive connotation, etc.)
• Creation of a custom, online naming suite through which all the decision makers can access, review and post comments on the names
• Researching, concepting and development of the actual naming candidates
• Creation of matching tag lines for each naming candidate (typically two to three tag lines per proposed name)
• Creation of a rational statement for each naming candidate, explaining how the name could be utilized and strategically positioned in the marketplace
• Reporting on the domain name availability of each naming candidate (i.e. available, secured, expiring soon, for sale, etc.)
• Preliminary screening of the USPTO.gov data base for any direct matches
• Facilitation of the review process for each round of names submitted (typically ten to fifteen naming candidates per round)
• Repeating the above process until arriving at a consensus winner

• Linguistic screening in multiple languages for possible alternative meanings
• International trademark research and screening
• Creation of corporate logo design (Click here to view our Client Showcase of logos)
• Creation of matching letterhead, business card and envelope artwork files
• Negotiation and acquisition of matching .com domain name
• Transfer of .com domain name to client account

Fees

Corporate naming projects typically range from $30,000 to $80,000 depending on the size and scope of the assignment, the level of facilitation, the number of services required and the number of decision makers involved to reach consensus. Below are a few examples of international/corporate firms Tungsten has named...

PODS - Located in the United States, Canada and Australia, PODS has grown to serve over 200 million customers worldwide. Company founder Pete Warhurst attributes the naming of PODS (Portable On Demand Storage) as one of the main keys to the company's success.

Coghead - Coghead's Platform-as-a-Service enables developers to build custom applications rapidly and create and manage SaaS businesses without writing a single line of code or investing heavily in hardware infrastructure. With a growing community of more than 40,000 members and partners, Coghead is fast becoming an alternative to expensive packaged software systems.

Team Logic IT - The newest of the Franchise Services Inc. brands, (the owners of PIP Printing, Sir Speedy and MultiCopy) TeamLogic IT is the fastest-growing network of computer consultation, maintenance and IT repair businesses in the United States.

Trubiquity - Serving 5,000 customers across 40 countries, Trubiquity is a leading provider of global data exchange and business process automation services. Trubiquity drives a software-as-a-service based community, connecting enterprises across all global communication protocols and standards.

For a custom quote for your company's naming/branding project, just click our Getting Started form and supply the project details. We'll return your request within 48 hours with a detailed proposal for your review. You can also reach us by calling 828-877-2699.

Regional/National

The regional naming/branding package is designed for mid-sized firms looking to create a completely fresh identity, re-badge their existing brand or perhaps create a new division of their existing company. Typically these are companies undergoing substantial growth and expansion in both their geographic territory and their product and service offerings. Often this growth has left them with a company brand name that no longer reflects their current position in the market – an outmoded identity that's misleading and confusing.

While not as comprehensive as our corporate branding package, the regional/national naming program provides the essential components that comprise a great brand name. These include...

• Discovery and information gathering (typically by teleconference)
• Identification of which types of naming strategies are best suited for the project (i.e. coined, evocative, descriptive hybrid, positive connotation, etc.)
• Creation of a custom, online naming suite through which all the decision makers can access, review and comment on the names
• Researching, concepting and development of the actual naming candidates
• Creation of matching tag lines for each naming candidate
• Creation of a rational statement for each naming candidate, explaining how the name could be utilized and strategically positioned in the client's industy
• Reporting on the domain name availability of each naming candidate (i.e. available, secured, expiring soon, for sale, etc.)
• Preliminary screening of the USPTO.gov data base for any direct matches
• Facilitation of the review process for each round of names submitted (typically ten to fifteen naming candidates per round)
• Repeating the above process until arriving at a consensus winner

• Trademark research and screening
• Creation of corporate logo design (Click here to view our Client Showcase of logos)
• Creation of matching letterhead, business card and envelope artwork files
• Negotiation and acquisition of matching .com domain name
• Transfer of .com domain name to client account

Small Business/Consultants

The small business naming/branding package is designed for start-up firms looking to create a brand name that conveys a professional image. This package is also ideal for consultants looking to establish or differentiate themselves in their industry. When done properly, a well conceived brand image can form the foundation for future growth. Some of our clients that started with the small business package are now multinational in scope.

While not as comprehensive as our regional branding package, the small business/consulting naming program provides the essential components that comprise a great brand name. These include...

• Discovery and information gathering (typically by teleconference)
• Identification of which types of naming strategies are best suited for the project (i.e. coined, evocative, descriptive hybrid, positive connotation, etc.)
• Creation of a custom, online naming suite through which all the decision makers can access, review and comment on the names
• Researching, concepting and development of the actual naming candidates
• Creation of matching tag lines for each naming candidate
• Creation of a rational statement for each naming candidate, explaining how the name could be utilized and strategically positioned
• Reporting on the domain name availability of each naming candidate (i.e. available, secured, expiring soon, for sale, etc.)
• Facilitation of the review process for each round of names submitted (typically ten to fifteen naming candidates per round)
• Repeating the above process for up to three rounds of names (45 name maximum)

• Trademark research and screening
• Creation of corporate logo design (Click here to view our Client Showcase of logos)
• Creation of matching letterhead, business card and envelope artwork files
• Negotiation and acquisition of matching .com domain name
• Transfer of .com domain name to client account

Fees

Regional/national naming projects typically range from $7,500 to $15,000 depending on the size and scope of the assignment, the level of facilitation, the number of services required and the number of decision makers involved to reach consensus. Below are a few examples of start-up firms (at the time) and consultancies that Tungsten has named...

BrightHire - This mid western based staffing company needed a name that reflected their commitment to placing top tier talent. This descriptive hybrid name communicates their smart approach to recruiting and job placement.

GreenPeg - GreenPeg was founded to help companies improve and advance their customer service strategies. GreenPeg provides both training and consulting services. This positive connotation name conveys forward thinking solutions designed to keep their clients moving ahead.

Emisstar - Emisstar is a consulting practice focused on the scientific, technology, business, policy and public health issues surrounding mobile air emissions. Emisstar also works to accelerate the emergence of advanced vehicle technologies in the marketplace and assists clients in effectively navigating federal, regional, state and local regulatory landscapes. This descriptive hybrid name conveys the client's industry as well as their ability to lead.

For a no-obligation, custom quote for your naming project, simply fill out our Getting Started form and we'll respond within 48 hours of your request.

Internet Based Naming

Internet based naming has its own set of unique challenges. When establishing a web based business, the need for a memorable name, that's easy to pronounce and spell, is absolutely vital. This is especially true for online retailers with a large consumer base. Business to business firms and consultants can sometimes pull off a unique spelling or a Latin based name -- but for reaching a mass audience, a creative, meaningful and pronounceable .com domain name is the way to go.

Fees

The pricing for an internet based project depends on the size and scope of the assignment. Those looking to create a large global footprint, the pricing in our Corporate/International category would apply. For those starting internet companies that serve a smaller audience or a specific geographic region, our Regional/National rates would apply. For home based businesses, our Small Business package would be most appropriate.

Below are just a few examples of internet based businesses that Tungsten Branding has named...

Sea Of Diamonds - This online retailer needed a name that conveyed their abundant supply of quality diamonds and precious stones. They also needed a memorable name that would easily flow off the tongue. Much like Amazon^® and Blue Nile^®, this name evokes a sense of depth, intrigue and endless supply. The company now serves customers in over 48 countries.

Job Noggin - When the Milwaukee Journal Sentinel needed a name for their Monster^® co-branded job portal, they needed something smart, fun and engaging. JobNoggin became the "brain child" for their new employment web site -- one that now serves the entire state of Wisconsin.

Trend Republic - These expert clothiers needed a strong online brand name to demonstrate their ability to create current, stylish apparel . Rather than go with the more pedestrian "World" or "Depot" we created a descriptive hybrid name that captured their desire for a national sounding brand.

For a no-obligation, custom quote for your naming project, simply fill out our Getting Started form and we'll respond within 48 hours of your request.

Product Naming

A brilliant brand name can showcase a great product and highlight its attributes. When done well, and in the right circumstances, it can become the "Xerox," "Kodak," or "PODS," of its category -- defining the industry itself. Even with smaller projects, a well conceived product brand name can provide a competitive advantage due to its originality, ease of pronunciation, high name recall and ability to capture a position in the market. At Tungsten Branding we work to create not just names, but marketing platforms. This way the name provides a natural segue into a deeper conversation about the product. They can be intuitive and fitting, or disruptive and intriguing, but either way they invite the customer to ask for more, take another look, and advance one more step in your direction. Some people call that "engagement." We simply call it "brilliant."

Fees

Since product naming and branding has more variables than company naming (i.e. design, packaging, distribution, naming hierarchy or branding architecture, etc.) these projects require custom quoting. Depending on the size and scale of the assignment, the number of decision makers, the amount of design and the degree of trademarking, product branding fees can range from $7,500 on the low end, to $75,000 on the upper end. For an exact estimate, complete our Getting Started form and we'll return a detailed proposal within two working days.

Here are a few examples of products that Tungsten has named...

Proleva - This powerful nutritional supplement needed a name that spoke to its ability to prolong good health and relieve the daily stress placed on our immune systems. The Proleva name conveys the notions of longevity and relief while providing a simple, intuitive name that rolls easily off the tongue.

Rosetta Hardscapes - This Michigan-based company needed a name for its concrete retaining wall system. The challenge was that the artificial concrete "stone" appeared more real than natural rocks, and the client wanted a unique name that reflected this authenticity. So Tungsten created the Rosetta Hardscape brand line, a name based on the historic stone that unlocked the mysterious writings of the ancient world. Rosetta sounds both strong and beautiful, (which it is,) and now graces many a backyard landscape.

For a no-obligation, custom quote for your naming project, simply fill out our Getting Started form and we'll respond within 48 hours of your request.

Express Naming

For those on a budget, or just looking for fast turnaround, Tungsten Branding offers a bright alternative... Express Naming! This package includes...

• A half hour information gathering teleconference to discuss the branding objectives
• A full day of name concepting and development
• A final list of 12 naming candidates
• The status of the domain name (i.e. secured, available, for sale, etc.)
• A list of 2 to 3 matching tag lines for each naming candidate
• A rational statement explaining how each name could be used to position the company, product or service
• A half hour phone review to discuss each naming candidate
• Transfer of one domain name from the list over to client (Tungsten retains remaining unused names as intellectual property)