Regional/National Branding

The regional/national branding package is designed for mid-sized firms looking to create a completely fresh identity,
re-badge their existing brand or perhaps create a new division of their existing company. The regional/national naming program provides the essential components that comprise a great brand name.

These include...

• Discovery and information gathering (typically by teleconference)
• Identification of which types of naming strategies are best suited for the project (i.e. coined, evocative, descriptive hybrid, positive connotation, etc.)
• Creation of a custom, online naming suite through which all the decision makers can access, review and comment on the names
• Researching, concepting and development of several hundred potential naming candidates
• Screening/filtering the overall list to identify the most suitable names
• Creation of matching tag lines for each naming candidate
• Creation of a rationale statement for each naming candidate, explaining how the name could be utilized and strategically positioned in the client's industry
• Reporting on the domain name availability of each naming candidate (i.e. available, secured, expiring soon, for sale, etc.)
• Preliminary screening of the USPTO.gov data base for any direct matches
• Facilitation of the review process for each round of names submitted (typically ten to fifteen naming candidates per round)
• Repeating the above process until arriving at a consensus winner

Depending on project requirements, the following services are also available...

• Trademark research and screening
• Creation of corporate logo design
• Creation of matching letterhead, business card and envelope artwork files
• Negotiation and acquisition of matching .com domain name
• Transfer of .com domain name to client account

Fees

Regional/national naming projects typically range from $15,000 to $30,000 depending on the size and scope of the assignment, the level of facilitation, the number of services required and the number of decision makers involved to reach consensus. Below are a few examples of regional and national firms that Tungsten has named...

FourBridges Capital - Based in Chattanooga, Tennessee, this investment-banking firm has four major partners in a city with four major bridges. Bridging the middle market is just what they do, providing expert leadership in business mergers, acquisitions and IPOs nationwide.

Liazon - For overworked employers needing customized benefit packages for each of their employees, Liazon provides the perfect solution. Liazon is the "go between," representing hundreds of top name insurance and financial services companies throughout the country.

MaxAvenue - This revolutionary company provides lifetime business support for real estate agents serious about building their businesses. Billed as "The First Total Business Solution for Realtors™,” MaxAvenue increases business productivity while maximizing home values.

For a custom quote for your company's naming/branding project, just click the big red button below and supply the project details. We'll return your request within 48 hours with a detailed proposal for your review. Simply want to discuss your project?