THE TUNGSTEN PAPERS
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Why Creative Company Names Often Work Best
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* First Name:
Last Name:
* Current Company Name:
* Address:
* City:
* State:
* Zip:
Country:
* Phone:
Alternate Phone:
Email*:
 
* Describe Your Project in Detail
 
* How widely will this name be used?
Will you need trademark assistance? Yes No
Will you need a tag line/positioning statement? (i.e. Nike's "Just Do It.") Yes No
Will you need a logo design? Yes No
Will you need business card, letterhead, and envelope artwork provided? Yes No
* Does the domain name need to be and exact match of the company name or can it have another word (i.e. NissianDriven.com)?
How important is it to the success of the company/product that the company name work will on the internet?
How many people will be involved in the decision making/approval process?*
Will there by any other influencers in the decision making process? Yes No
* Who will be the final decision maker?
Will he or she be involved in the naming process? (Strongly advised) Yes No
 
Click on each category(ies) you would consider in naming your new company/product/service:
Evocative: (Yahoo!, Virgin, Crunch)
Coined/Invented: (Viagra, Verizon, Kodak, Xerox)
Key Attributes: (Sir Speedy, Quality Inn, Service Merchandise)
Literal: (i.e. Bed Bath & Beyond, Toys R Us, Car Max, Burger King, Internet Explorer)
Acronym: (IBM, PODS, 3M, GE, UPS)
Analogy/Metaphor: (Amazon, Monster, Gateway)
Positive Connotations: (Apple, Blackberry, Song, Saturn, Target)
Descriptive/Hybrid: (Netscape, FedEx, TruGreen, PowerBook)
 
Which category do you prefer the most?
Evocative: (Yahoo!, Virgin, Crunch)
Coined/Invented: (Viagra, Verizon, Kodak, Xerox)
Key Attributes: (Sir Speedy, Quality Inn, Service Merchandise)
Literal: (i.e. Bed Bath & Beyond, Toys R Us, Car Max, Burger King, Internet Explorer)
Acronym: (IBM, PODS, 3M, GE, UPS)
Analogy/Metaphor: (Amazon, Monster, Gateway)
Positive Connotations: (Apple, Blackberry, Song, Saturn, Target)
Descriptive/Hybrid: (Netscape, FedEx, TruGreen, PowerBook)
 
* What is your company’s/product’s/service’s best features? What are you/will you, be best known for?
 
* How are you different from your competition?
 
Are you the first in your category? Yes No
 
List some of your competitor’s names and web sites:
 
 
 
 
Are there any of these that you like? Why?
 
* Do you want a name that sounds like it belongs to your category or one that makes you stand out?
What is your deadline on this project?
 
Would you like to subscribe to our newsletter? Yes
 
Any other considerations we should know about?
 
How did you find out about Tungsten?
Someone referred me to you
I read an article you wrote
I found you through natural search engine listings
I clicked on a sponsored ad (i.e. Google Adwords)
Other
 
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Client Showcase
Some of our best in naming

PODS
Naming a business is one thing.
Naming a whole new industry is another!

 

Team Logic IT
When Franchise Services approached us to brand their new IT business, they needed a name that would resonate with both the end users as well as potential franchisees.

 

Sea of Diamonds
The goal was to create a name that would be memorable and yet convey the size and volume of this new joint effort.