Local/Small Business/Consultants

The small business naming/branding package is designed for start-up firms looking to create a brand name that conveys a professional image. This package is also ideal for consultants looking to establish or differentiate themselves in their industry. When done properly, a well conceived brand image can form the foundation for future growth. Some of our clients that started with the small business package are now multinational in scope.

While not as comprehensive as our regional branding package, the small business/consulting naming program provides the essential components that comprise a great brand name.

These include...

• Discovery and information gathering (typically by teleconference)
• Identification of which types of naming strategies are best suited for the project (i.e. coined, evocative, descriptive hybrid, positive connotation, etc.)
• Creation of a custom, online naming suite through which all the decision makers can access, review and comment on the names
• Researching, concepting and development of hundreds of potential naming candidates
• Screening/filtering the overall list to determine the most viable naming candidates
• Creation of matching tag lines for each naming candidate
• Creation of a rationale statement for each naming candidate, explaining how the name could be utilized and strategically positioned
• Reporting on the domain name availability of each naming candidate (i.e. available, secured, expiring soon, for sale, etc.)
• Facilitation of the review process for each round of names submitted (typically ten to fifteen naming candidates per round)
• Repeating the above process for up to three rounds of names (45 name maximum)

Depending on project requirements, the following services are also available...

• Trademark research and screening
• Creation of corporate logo design
• Creation of matching letterhead, business card and envelope artwork files
• Negotiation and acquisition of matching .com domain name
• Transfer of .com domain name to client account

Fees

Regional/national naming projects typically range from $7,500 to $15,000 depending on the size and scope of the assignment, the level of facilitation, the number of services required and the number of decision makers involved to reach consensus. Below are a few examples of start-up firms (at the time) and consultancies that Tungsten has named...

One Lily – Simple. Bold. Beautiful. That’s the message Angela Nielsen wanted her web consultancy to convey. So we transitioned her from an acronym laden name (nicmedia.com) to the more visual and impactful One Lily. Since then, business has “blossomed!”

BrightHire - This mid western based staffing company needed a name that reflected their commitment to placing top tier talent. This descriptive hybrid name communicates their smart approach to recruiting and job placement.

GreenPeg - GreenPeg was founded to help companies improve and advance their customer service strategies. GreenPeg provides both training and consulting services. This positive connotation name conveys forward thinking solutions designed to keep their clients moving ahead.

Emisstar - Emisstar is a consulting practice focused on the scientific, technology, business, policy and public health issues surrounding mobile air emissions. Emisstar also works to accelerate the emergence of advanced vehicle technologies in the marketplace and assists clients in effectively navigating federal, regional, state and local regulatory landscapes. This descriptive hybrid name conveys the client's industry as well as their ability to lead.

For a custom quote for your company's naming/branding project, just click the big red button below and supply the project details. We'll return your request within 48 hours with a detailed proposal for your review. Simply want to discuss your project?